Visual+Literacy

Looking at the visual message my interpretation is that it is getting the message across that people in America eat too much meet. With each fact being a different color and pictures that go along with each fact, the mind will be able to retain more of the information than if it was black and white with no pictures. Overall it gets the message out and people will be able to remember what they read. The overall design fits under the PAT rules, perception, actions and tools. First the “P” meaning perceptions (figure-ground, hierarchy, gestalt) is in the visual message because it has gestalt, meaning that the whole is greater than the sum of its parts. We see in the black rectangle labeled, “Over Proteined” within the black there are smaller rectangles, which is the sum of the part. The second action’s that stands for “A” is Action (contrast, repetition, alignment, proximity) and in the visual message, there is contrast, it catches your eye. The rectangles are in line, and there is repetition each rectangle has a fact and that is repeated four times. The visual message has alignment, and it also fits the proximity. The third and last rule of PAT is the ‘T’, which stands for tools (type, shape, color, depth, space). The numbers are big and bold the title is big and bold, and the information is smaller and not in bold. There is a variety of shape and color; each of the rectangles has color and the pictures to add shape that catches the eye. They added the illusion of depth when the creator placed the pictures on top of the information. Overall this is a great visual message it meets all of the PAT’s criteria so there is no need for improvements.